On September 24-25, 2009 the G-20 Summit will take place in the David L. Lawrence Convention Center in Pittsburgh, where G-20 leaders, representing 80% of the world’s trade and two-thirds of the world population, will determine policies affecting our economic and financial futures.
To foster engagement despite the insularity of these talks, Osman Khan, an artist, and our team at Elliance, are collaborating to develop heyG20 as a forum that will allow concerned citizen’s of the world to voice their thoughts and opinions to the Leaders of the G20 Summit. The project is an interactive installation that will take place during the G-20 Summit in the windows of Elliance’s offices located directly across the river from the Pittsburgh Convention Center.
Interested participants may tweet their message to @heyG20 (http://twitter.com/heyG20), whereby their messages will be transformed to a multicolored morse code light show, illuminating not only the night sky but also the concerns of the world’s citizens.
The morse code project goes live within the next 10 days.
At Elliance, we have made a tradition out of capturing the spirit of the moment, the zeitgeist. The last project where we did that was the Pittsburgh2050 project (http://www.pittsburgh2050.com). More to come soon.
In winning this award, Elliance shares spotlight with firms from London, New York and Miami.
Just finished this poignant book by David Meerman Scott. The fundamental premise of this book is that the you should be creating interesting and valuable content that your target audience wants to ‘rave’ about to their friends. The content could be served up in the shape of blogs, e-books, tools, contests, videos, etc. The important thing is that ‘buzz’ factor should be built into the content; that automatically excludes happy talk about your products and services.
